In 2011 Synapse, in association with Brain Injury Associations
across Australia, began work on transforming an "Invisible
Disability" into a very visible one. Each year our campaign grew to
include more partners, exposure in different countries, and most
importantly, more families reconnected.
The BANGONABEANIE Campaign asked people to buy and proudly wear
our trademark blue beanie to support National Brain Injury
Events were run across the nation throughout the campaign,
including BangOnABarbie, which encouraged Organisations or families
to hold a BBQ to raise funds and support for Brain Injury.
Yes BANGONABEANIE was fun, but it was also one of the best ways we
knew to provide a life of quality for people with Brain
Rationale behind the campaign
- Community awareness of Brain Injury is poor
- A large number of people are living with Brain Injury - more
than what is currently being reported
- Brain Injury is presently invisible to too many
- There are not enough services to meet current need.
Key messages to get stuck in people's
To avoid the stigma and being thrown into the 'too-hard basket'
it was vital we kept the beanie concept fun! That way we could keep
the topic of brain injury out in the open.
- BANGONABEANIE for Brain Injury Awareness Week
- Brain Injury is common - over 1 in 12 Australians are
- Brain Injury is an "Invisible Disability" - there are often no
visible signs someone has ongoing issues.
- We all know someone affected by Brain Injury... the good news
is, you can do something about it.
The objectives of the BANGONABEANIE campaign:
- Increase education, awareness and media coverage of Brain
Injury (and related Organisations) in Australia and across the
- Raise funds to provide support and assistance to individuals
and families in crisis.
- Support community engagement and capacity building
Where did the money go?
BANGONABEANIE supported one of the largest and most
disadvantaged disability groups in Australia, and that's not
counting their family, friends and support networks.
All money raised through BANGONABEANIE went towards providing
appropriate accommodation services to help improve the quality of
life for those living with Brain Injury, and to develop national
educational resources for families and the broader community.